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Turkey is a developing country in Eastern Europe that is working toward integrating into the European Union (EU). In particular, after the 2002 election, Turkey’s new government has accelerated integration processes and enacted new integration laws for organizations operating in Turkey. The driving forces of integration and technological developments have increased the intensity of competition in Turkey and have led to a more turbulent and more dynamic environment in the country. Firms’ executives, therefore, must adjust their strategies in order to integrate into the EU and survive in a competitive and dynamic environment. This survey is conducted on 188 executives of different firms in Turkey.So we manage to examine the effects of “change management applications,” “competitive strategies” followed by firms and “information system,” used in firms during the EU integration process of the Turkish firms. In this paper, we have examined the relationships between competitive strategies, the effectiveness of change management applications and information systems, and firm performance. Path analysis was used to form a model and to test the hypotheses.

HOW COMPETITIVE STRATEGIES, CHANGE MANAGEMENT APPLICATIONS, AND INFORMATION SYSTEM INFLUENCE FIRM PERFORMANCE