English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

In this study, it was aimed to determine whether personal influence and self-monitoring had an impact on status consumption tendencies of consumers or not. The relationship between status consumption in consumer behaviors and domestic/foreign brand preferences was also investigated. For this purpose, 382 questionnaires were administered to the consumers shopping in Ýstinye Park and Kanyon shopping malls in Istanbul (Turkey). To test the research model, Structural Equation Model (SEM) test was used by using LISREL 8.7 statistics programme. In order to determine the relationship between brand preferences and status consumption tendencies of the respondents, correlation analysis was conducted by using SPSS 17.0 program. According to the results of the research, it was determined that personal influence and self-monitoring had an impact on status consumption. It was also found out that prestige and foreign brands were preferred more in status consumption. According to the results obtained, some suggestions were made for the companies in ready-to-wear sectors.

THE ROLE OF PERSONALITY TRAITS IN STATUS CONSUMPTION, A STUDY INTO DOMESTIC AND FOREIGN BRANDS