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The purpose of this article is to analyze the challenges of planning and implementing of sustainable tourism initiatives in a Brazilian Conservation Unit: the Municipal Natural Park of Acude da Concordia (PaNaMAC). Four interviews were conducted with institutional actors from the Conservation Unit, as well as the collection of comments published on the TripAdvisor webpage by visitors who were at PaNaMAC. The collected data were systematized using Iramuteq software and submitted to content analysis. We perceive that PaNaMAC has potential for sustainable tourism initiatives, mainly due to the environmental assets that the park has. Tourists perceive the place as a tourist attraction in which it is possible to practice activities connected with the perspective of sustainable tourism. However, it was found that the main impediments to the effective diffusion of sustainable tourism in the park are mainly related to the performance of the public power.

Desafios no âmbito do planejamento e da difusão de iniciativas de turismo sustentável em uma Unidade de Conservação brasileira