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It addresses the spread of hate in social media from the point of view of who manages the pla orms on the web. In a case study with a semi-structured interview of seven professionals, it was analyzed how those responsible for administering web pages act in the face of nega ve comments that incite hatred. The results pointed to more suscep ble contents and the lack of knowledge of the professionals regarding specifi c rules when it comes to interac ng with haters and users.

Disseminação do ódio nas mídias sociais: análise da atuação do <em>social</em> media