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The concept of tourism destination attractiveness has received much attention in tourism literature (Buhalis, 2000; Ferrario, 1979; Formica, 2001, 2002; Formica & Uysal, 2006; Gearing, Swart & Var, 1974; Hu & Ritchie, 1993; Kim, 1998; Kim & Lee, 2002; Kozak & Rimmington, 1998; Krešić & Prebežac, 2011; Nyberg, 1994; Tam, 2012; Tasci, 2007; Vengesayi, 2003; Vengesayi, Mavondo & Reisinger, 2009). The studies argue that destination attractiveness is the driving force of tourism and without which tourism would be almost nonexistent. Some also concur that the more a destination is able to meet the needs of tourists, the more the destination is likely to be chosen in preference to competing destinations (Kim & Lee, 2002; Krešić & Prebežac, 2011; Lee, Chen & Huang, 2014; Vengesayi, 2003; Vengesayi et al., 2009).

Tourism Destination Attractiveness as Perceived by Tourists Visiting Lake Nakuru National Park, Kenya