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With the development of world economy and the improvement of people’s living standards, tourism has become an important human lifestyle in modern society, sports tourism as an important part in modern tourism, is a new industry featuring as tourism and sports that generated by crossing and integration of sports and tourism. The paper applies document literature, questionnaire survey, field visiting, logical analysis and other research methods, on the basis of fully grasping formers’ research results, discusses theories and practical problems that Hubei province’s Qichun country sports tourism development gets involve. According to Qichun country sports tourism resources development current situation, it conducts comprehensive analysis of sports tourism resources development, focuses on studying Qichun country current sports tourism resources reproducible development, and meanwhile excavates potential sports tourism resources, sets up big sports tourism ideas to beneficial to people’s physical and psychological health, and strives for providing new thoughts for Qichun country sports tourism resources development. Research result is that Hubei province’s Qichun country owns rich tourism resources and has unique features. However, “small”, “scattering”, “weak”, “poor” and other serious problems prevail in sports tourism resources development, some resources are restricted by policies, economy and other conditions that lead to sports tourism product to lack of attraction, enterprises aftereffects and sustainable development capacity. Development countermeasures are as product optimization, reasonable allocation; resources integration, attraction improvement; channel diversified, capital introduction; features standing out, brands building and so on.

international journal of research in tourism and hospitality

Local Leisure Sports Tourism Resources Development Path Research in the Background of Industry Integration-Take Qichun Country of Hubei Province as an Example