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This study analyzes how the Italian immigrant placement process happened, in the state of Rio Grande do Sul, how the mass communication media helped in the construction of a new life, in a different reality from the one they knew. Identifies how this process took place, having a newspaper in this study La Staffetta Rio-Grandense as an object of study in society's everyday life, and responsible for forging significant values throughout civilizations.

The Quotidian of Italian Immigration in La Staffetta Rio-Grandense According to Michel Maffesoli