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The manifestation of a kitsch work is the poor esthetic measure or criterion of the work. However, GilloDorfles, in The Anthology of Bad Taste[2] (1969), refuses to dismiss kitsch as a bad taste or bad art. Kitsch has its own system beyond an art system, though both systems are inseparable. Carol Drew Bentley, in his dissertation A Phenomenological Account of Kitsch-art [3](1988), even asserts that we should be cautious in connecting term kitsch to bad taste. Kitsch is just a form of „playing‟ of visual or verbal marks that kitschman (kitsch performer) intends just for pleasure.

Hybridity and Popular Myth on Kitschy TV Ads in Indonesia, A Case Study of Koyo Cabe Ads in Atlas Aladin and Aladin Mummy Versions