English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Plus monthly

Global: Zendy Tools annual

Global: Zendy Tools monthly

Global: Zendy Free Plan

In today’s competitive business environment, consumers are exposed to a large number of brand choice alternatives. This study examines consumer attitude towards the four popular soft drinks brands: 7up, Sprite, Coca-Cola, and Pepsi by using Fishbein’s Multi-attribute Attitude Model. These four most popular soft drinks brands have been taken into consideration for analyzing and understanding consumer attitudes. The result shows that consumers have the highest positive attitude towards 7up. Coca-cola has the second topmost position among the selected brands by samples , and then Pepsi and Sprite are in the third and fourth position respectively. Five salient beliefs (price, brand image, taste, availability, and flavour) have been selected from pretest and were used to predict consumers’ attitude. Results of the study may be helpful for academicians, soft drinks companies, marketing managers and other applied researchers to depend on the attitude constructs for improving the quality of soft drinks and developing marketing strategies.

Measuring Consumer Attitude towards Soft Drinks: An Empirical Study on Selected Brands in Bangladesh