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The aim of this study is to examine the influence of Physical Support, Personnel Contact and Image toward Patients' Trust to Hospital either individually or jointly. Variables of Physical Support, Personnel Contact and Image as independent variables while the dependent variable is Patients' Trust. The research was conducted on proportional randomly selected 150 outpatients of Al-Irsyad Hospital in Surabaya region, East Java, Indonesia. Using path analysis, the study reveals that there is a positive significant relationship among variables under the following path coefficient : Physical Support --> Patients' Trust = 0.552, Personnel Contact --> Patients' Trust = 0.468, Image --> Patients' Trust = 0.454 and when tested together producing coefficient of determination = 0.424 indicating the existence of other 57.6 % variables not including in the model affecting Patients' Trust toward the trust in private hospital.

The Relationship of Physical Support, Personnel Contact and Image toward Patients' Trust to Hospital