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The aim of this paper is to undertake a study on advertisements released on youtube concerning integration of people with Down Syndrome. This study will be based on the different elements included (visual, audio and dialogues) in the advertisements done in Spain and United States in the year 2018 commemorating the international day.As everybody knows, developed countries have as one of their social objectives to promote tolerance and acceptance of the different minority groups no matter the condition: race, genre, sexual orientation, different capacities or so. This is an aim that should be recognised in every country to be considered developed and forward-looking thinking. In order to perform this, associations and organisms try to attract the attention of the citizens through advertisements in which sameness and equality is the main message. To do this, language and images play a decisive role. But these videos are not considered advertisements as such as their aim is social and not mercantilist. So, features will vary. We shall analyse these resources and conclude with the degree of efficacy.

Public Service Announcements to promote integration of People with Down Syndrome: a synchronic analysis