English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Este trabajo contextualiza las distintas estrategias de la multinacional Zara-Inditex en los ambitos del modelo de negocio, la innovacion, la internacionalizacion y la gestion del conocimiento e identifica un total de 42 factores clave de exito que han llevado Inditex a convertirse en la primera empresa del mundo en el sector de la moda. Se ha realizado un analisis cualitativo basado fundamentalmente en informacion secundaria, incluyendo un analisis-comparativo de diversos casos escritos por otros autores sobre la empresa Zara-Inditex. Finalmente se valora, en base al estudio realizado, la importancia de cada uno de los factores previamente identificados. This paper contextualizes the different strategies of the multinational enterprise Zara-Inditex in several fields: business model, innovation, internationalization and knowledge management. It identifies a total of 42 key success factors that have led Inditex to become the first fashion company in the world. A qualitative analysis based mainly on secondary information has been carried out, including a comparative analysis of several cases written by other authors about the company Zara-Inditex. Finally, the importance of each of the previously identified factors is assessed based on the research.

emprendimiento y negocios internacionales

Factores estratégicos e intangibles en el éxito de la multinacional Zara-Inditex / Strategic and intangible factors in the success of the multinational enterprise Zara-Inditex