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Brands and branding have come into prominence nowadays and become a must of products and services. This situation lead the need for calculation of brand value. Evaluation of brand value as a financial performance criteria in modern business brings if brand value has an impact on share earning into question. This study aims at presenting whether the brand value of a company affects the share earnings. For this, panel regression was performed considering the brand values and share earnings of companies selected from Brand Finance and Istanbul Stock Exchange. As a result, it was reached that there is a significant and positive relationship between brand value and share earning.

Marka Değerinin Hisse Senedi Getirisi Üzerine Etkisi: BİST de Bir Araştırma