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(Lee, 2015).         ,     (Lee et al., 2012),            78.6%         ,     4 8  1      540,   5,600()       (Kim & Yoo, 2010).              .          .                   .            ,     (perceived service quality)  (Grönroos, 1984). ,  , ,       (Hwang & Jang, 2015),                (Seok & Lim, 2010).                    .            . R E S E A R C H A R T I C L E Open Access

Zone of Tolerance for Service Quality according to Type of Skin Care Shops