English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Communicating with Chinese, Japanese, and Korean users in English is a challenge for Russians, even if they have a perfect command of English. This is due to the fact that while performing a global function and retaining local features, the English language, non-native to its users, has specific phonetic features revealed as an accent in oral speech, as well as certain graphic innovations, which aggravates translating proper names and culture-loaded words into Russian in a written form of communication. The challenges result from co-existence of several transliteration systems in these languages, non-traditional sound and letter correlations as compared with British and American Englishes, non-traditional translation correlations when transliterating from Roman to Cyrillic. Translation problems proper are complicated by lexico-semantic and pragmatic factors, which can be interpreted only on the cultural basis. These challenges make it necessary to integrate the World Englishes paradigm into the courses of English departments, as well as preparing special textbooks and reference sources.

Problems of the mediation function of East Asian English variants for Russian communicants