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This paper analyzes the Jornal Nacional report shown on 10/29/2020, about the president's discourse about the pink color of Jesus soda in Maranhão, and two comments from internet users on the Folha de Pernambuco website on 10/29/2020. Thus, from the theoretical and analytical device of the Discourse Analysis of the French line based on the studies of Pêcheux in Europe, and of Orlandi and other academics in Brazil, this paper mobilizes the notions of subject, discursive memory, imaginary and discursive formations, metaphorical effects that function as units of meaning in relation to the situation.

COR VERSUS GÊNERO:ANÁLISE DISCURSIVA DO DISCURSO DE BOLSONARO NO MARANHÃO E COMENTÁRIOS DE INTERNAUTAS