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Investment is a popular economic vehicle where, in the hope of producing more revenue, people invest their capital. Investors are expected to make investment decisions that maximize returns. This study conducted a survey of 96 working adults who made investments in stock, bonds, shortterm instruments, mutual funds, and/or foreign currencies. It used explanatory variables such as the PEOPLE: International Journal of Social Sciences ISSN 2454-5899 19 profile of investors, the perception of risk, personality characteristics, and investment goals. Investment preference was the outcome variable. Significant results revealed that for medium-term investments, only the conservative and moderate investor profiles had a significant relationship with investor preference. Investment goals showed only partial significance.

people : international journal of social sciences

DELVING INTO BEHAVIORAL FINANCE: UNCOVERING THE LINKAGE BETWEEN INVESTMENT PREFERENCE, INVESTOR’S PROFILE, PERSONALITY TRAITS, RISK PERCEPTION, AND INVESTMENT GOALS