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Desde el inicio del VIH/sida en los anos 80, el relato audiovisual no solo ha servido para situar al espectador en un contexto social sino que le ha ayudado a reflexionar sobre la epidemia mas devastadora de la medicina contemporanea. El miedo y el desconocimiento han fomentado procesos de discriminacion provocando que personas con VIH/sida no sean tratadas con dignidad y respeto. Desde el ambito de la educomunicacion como vehiculo de transmision de conocimientos a traves del medio, se pretende como objetivo principal concienciar sobre la importancia de la prevencion del VIH/sida a la generacion Z, los primeros adolescentes del siglo XXI. Para ello, se presenta una metodologia: mediante una propuesta edu-inclusiva con pequenas pildoras audiovisuales de la serie de television Elite (2018) y a traves de la teoria ecologica de Bronfenbrenner sobre como influye en el desarrollo cognitivo y conductual los ambientes que rodean a una persona. Dando como resultados un impacto a nivel sensorial, actuando como transformador de conciencia saludable y logrando subsanar prejuicios y heridas sociales. Se concluye que es esencial trabajar sobre VIH/sida desde edades tempranas, ya que mas vale comunicar para prevenir que callar para curar. Palabras clave : cine; VIH/sida; adolescentes; educacion para la salud; series tv.; comunicacion. Abstract Since the beginning of HIV/AIDS in the 1980s, the audiovisual story hasn´t only served to situate the viewer in a social context but it has helped him to reflect on the most devastating epidemic of contemporary medi­cine. Fear and ignorance have fostered discrimination processes causing people with HIV/AIDS not to be treated with dignity and respect. From the field of educommunication as a vehicle for the transmission of knowledge through the media, the main objective is to raise awareness of the importance of HIV/AIDS pre­vention to Generation Z, the first teenagers of the 21st century. Because of this, it is presented a methodo­logy through an edu-inclusive proposal with small audiovisual pills from the TV series Elite (2018) and through Bronfenbrenner´s ecological systems theory about how the environments that surround a person can influence cognitive and behavioural development. As a result there is an impact at sensory level, acting as a healthy conscience transformer and managing to correct prejudices and social wounds. In conclusion: it´s essential to work on HIV/AIDS from an early age, because it´s better to communicate to prevent than be silent in order to heal. Keywords : cinema; HIV/AIDS; teenagers; education for the health; TV series; communication.

Una mayor empatía al VIH/SIDA a través de la educomunicación = A greater empathy for HIV/AIDS through educommunication