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espanolLos medios de masas siempre han tenido una gran influencia en la construccion de la opinion publica. Esto ha quedado patente ante cualquier problema contemporaneo de notable envergadura, como el VIH/sida, cuya presencia en las peliculas ha servido para crear conciencia e imagen sobre el virus de inmunodeficiencia humana (VIH). El objetivo del presente estudio es analizar el tratamiento cinematografico que tuvo el VIH en las peliculas estrenadas entre 1981 y 1991. Es decir, durante la primera decada desde la identificacion del primer caso clinico de este virus. Para ello se han analizado cuatro producciones: An Early Frost, Miradas en la despedida, La Mosca y Companeros inseparables. El analisis de contenido de estas peliculas nos ha permitido determinar cual es el enfoque comun con el que se presentaba el VIH. Por un lado, desde la perspectiva social, se constato que en todas las cintas se hacen visibles los miedos y prejuicios hacia dicho virus, el cual se asociaba (casi) unicamente con el colectivo gay. En contraposicion, se aprecia que los procedimientos medicos y las formas de transmision del VIH mostradas eran correctas, con una mayor precision y realismo en aquellas peliculas estrenadas en los anos finales del periodo estudiado. EnglishThe mass media have always had a great influence on the construction of public opinion. This has been demonstrated with any major contemporary problem, such as HIV / AIDS, whose presence in the films has served to raise awareness and image about the human immunodeficiency virus (HIV). This work aims to know how HIV is represented in the films released between 1981 and 1991. That is, during the first decade since the identification of the first clinical case of this virus. For this, four productions have been analyzed: An Early Frost, Parting Glances, The Fly and Longtime Companion. The analysis of the content of these films has allowed us to determine how HIV was presented. On the one hand, from the social perspective, it was observed that in all the films the fears and prejudices towards said virus become visible. In addition, HIV was associated (almost) only with the gay community. In contrast, it could be seen that the medical procedures and the forms of HIV transmission shown were correct, with greater precision and realism in the films released in the final years of the analysis period.

revista española de comunicación en salud

La representación cinematográfica del VIH/sida: Análisis de las películas estrenadas entre 1981 y 1991 = The cinematographic representation of HIV/aids: Analysis of the films released between 1981 and 1991