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El siguiente trabajo presenta la estrategia comunicacional desarrollada por la institucion Seremi de Salud, durante la emergencia sanitaria por la erupcion del Volcan Calbuco (Region de Los Lagos, Chile) en abril del 2015, para disminuir los riesgos en la salud de las personas y comunidades expuestas a la erupcion. Se da cuenta de una estrategia preventiva e informativa a traves de diversos materiales, incluyendo las redes sociales, ademas de la transparencia institucional en terminos de informacion a la comunidad sobre calidad del aire, agua y ceniza. El analisis de las redes sociales institucionales (twitter) indica que los ejes discursivos sanitarios fueron adecuadamente apropiados y difundidos por la comunidad. Palabras clave : Salud publica; Comunicacion de riesgos; Redes sociales en salud; Vigilancia ambiental; Vigilancia epidemiologica. Abstract The following work presents the communicational strategy developed by the Health Seremi institution, during the health emergency due to the eruption of the Calbuco Volcano (Los Lagos Region, Chile) in April 2015, to diminish the risks of health for people and communities exposed to the eruption. A preventive and informative strategy was reported through various resources, including website social networks, as well as institutional transparency in terms of information towards the community regarding air quality, water and ash presence. The analysis of institutional social networks (twitter) indicates that the sanitary discursive cores were properly fitting and spread in this social network. Keywords : Public health; Risk communication; Health social network; Environmental monitoring; Epidemiological surveillance.

revista española de comunicación en salud

Administrando la Comunicación de Riesgos en una Emergencia Sanitaria, “El caso de la erupción del Volcán Calbuco”, Chile 2015 = Managing the Risk Communication in a Health Emergency, "The case of the eruption of the Calbuco Volcano", Chile 2015