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espanolIntroduccion: La publicacion de notas de prensa es una practica habitual de los gabinetes de comunicacion de los Departamentos de Salud autonomicos mediante la que ofrecen informacion relevante para un mejor conocimiento y utilizacion del sistema, la difusion de sus actividades y la rendicion de cuentas. Objetivo: Analizar las caracteristicas de los comunicados de prensa emitidos por la Direccion de Comunicacion del Gobierno de Aragon y verificar el grado en que los temas tratados en estas informaciones obtienen visibilidad en los medios impresos. Material y metodo: Revision de las notas de prensa de contenido sanitario durante un ano y comprobacion de si los temas propuestos han sido llevados a las paginas de los dos periodicos de ambito autonomico de la comunidad. Resultados: Se encontraron 190 notas de prensa, generalmente centradas en aspectos de la gestion sanitaria. Un 43% no obtuvieron reflejo en la prensa. Entre los dos medios estudiados se observa una concordancia moderada en cuanto a los temas publicados. Conclusiones: La comunicacion institucional puede ser considerada un tipo de comunicacion politica, con unas caracteristicas particulares, que es filtrada y contrapesada por los medios dentro de su labor de control de las instituciones publicas EnglishIntroduction: The publication of press releases is a common practice of press offices of the Regional Departments of Health to offer relevant information for a better knowledge and use of the health system, to publicize their activities and for accountability purposes. Objective: To analyze some features of the press releases issued by the Directorate of Communication of the Government of Aragon and also verify the extent to which the subjects covered in these informations obtain visibility in the print media. Material and method: A review of the health-related press releases during one year was carried out; we also checked whether the proposed issues were brought to the pages of the two regional newspapers. Results: 190 press releases were found, mainly focused on aspects of health management. 43% of those reports were not mentioned in the newspapers. Between the two dailies studied, a moderate level of agreement in the selection of the subjects that were translated into news was observed. Conclusions: Institutional communication can be considered a type of political communication, with particular features, that is filtered and counterbalanced by the media, given that one of its tasks is the monitoring and control of the performance of public institutions

revista española de comunicación en salud

La comunicación institucional de contenidos sanitarios mediante notas de prensa y su reflejo en la prensa diaria. El caso de Aragón = Institutional communication of health contents through press releases and its presence in the daily press. The case of Aragón