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Resumen : Esta investigacion aborda el estudio de la representacion que hizo el noticiario del No-Do (Noticiarios y Documentales Cinematograficos) de la actividad fisica y el deporte entre 1943 y 1951. A nivel metodologico, este articulo ha analizado todos los noticiarios que incluyen noticias de informacion deportiva, dividiendolos en tres grandes categorias: en primer lugar, los relacionados con los denominados deportes del Movimiento (especificamente el Frente de Juventudes, Sindicato Espanol Universitario y la Obra Sindical de Educacion y Descanso). Un asegunda categoria hace referencia a las informaciones sobre deporte y mujer para, por ultimo, afrontar el estudio de los noticiarios que incluyen reportajes sobre el futbol. Los resultados muestran la importancia que tuvo este tipo de informacion en el No-Do, el protagonismo de las noticias que se adquirian de otros noticiarios internacionales y como el franquismo utilizo este medio para difundir determinados valores ideologicos.    Palabras clave : Noticiarios No-Do, Franquismo, deporte, mujer, futbol. Abstract : This research addresses the study of the representation that made the cinema newsreels produced by No-Do (from its title in Spanish, Noticiarios y Documentales Cinematograficos, (‘Cinematographic Newsreels and Documentaries’) with the physical activity and sport information between 1943 and 1951. At the methodological level, this paper has analyzed all the newsreels that include sports information, dividing them into three major categories: firstly, those related to the socalled sports of the Movimiento (specifically youth organizations as Frente de Juventudes, Sindicato Espanol Universitario y la Obra Sindical de Educacion y Descanso). A second category refers to the information on sports and women, and finally, the study of newsreels that include reports about football. The results show the importance of this type of information in the No-Do, the prominence of the news that was acquired from other international news programs and how the Francoism used this medium to spread certain ideological values. Keywords : No-Do newsreels, Francoism, sport, women, football.

El deporte en el No-Do durante el primer franquismo, 1943-1951 = The sport in the No-Do during the first Francoism, 1943-1951