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Resumen: En el ambito del e-commerce , los ADR se presentan como la senda mas adecuada para que consumidores y empresarios resuelvan a traves de una plataforma web unica y gratuita aquellos problemas que se puedan plantear en sus relaciones. Es por ello, que resulta indispensable el fomento de la resolucion alternativa de conflictos al ser el medio mas adecuado para dirimir las disputas surgidas a raiz de continuos incumplimientos derivados de contratos celebrados via electronica. Acudir a los tribunales supone complejidad, gastos y dilaciones que en la mayoria de las ocasiones debe soportar el consumidor. Estimular el empleo de tales metodos supondria un impulso a la actividad comercial y consumidora on line al facilitar mecanismos agiles y economicos para la resolucion de las controversias que puedan surgir en las transacciones comerciales transnacionales. Con la llegada de la Ley 7/2017, de 2 de noviembre, fruto de la tardia transposicion de la Directiva 2013/11/UE, se garantiza a los consumidores residentes en la UE el acceso a mecanismos de resolucion alternativa de litigios en materia de consumo de alta calidad por ser independientes, imparciales, transparentes, efectivos, rapidos y justos. La Comision Europea cooperara con las autoridades nacionales para resolver problemas tecnicos y maximizar el uso de la plataforma ODR con miras a fortalecer su contribucion al desarrollo del mercado unico digital. Palabras clave: Mercado interior, responsabilidad Estados Miembros, comercio electronico transnacional, resolucion alternativa, confianza del consumidor. Abstract: In the field of e-commerce, ADRs are presented as the most appropriate path for consumers and businessmen to solve, through a single, free web platform, any problems that may arise in their relationships. That is why the promotion of alternative dispute resolution is essential, as it is the most appropriate means to resolve disputes arising from continuous breaches arising from contracts concluded electronically. Going to court involves complexity, expenses and delays that in most cases must support the consumer. Encouraging the use of such methods would be a boost to commercial and consumer online activity by providing agile and economic mechanisms for the resolution of disputes that may arise in transnational commercial transactions. With the arrival of Law 7/2017, of November 2, fruit of the delayed transposition of Directive 2013/11 / EU, consumers residing in the EU are guaranteed access to mechanisms for alternative dispute resolution in matters of consumption of high quality for being independent, impartial, transparent, effective, fast and fair. The European Commission will cooperate with the national authorities to solve technical problems and maximize the use of the ODR platform with a view to strengthening its contribution to the development of the digital single market. Keywords: Internal market, Member States responsibility, transnational electronic commerce, alternative resolution, consumer confidence.

Asistencia extrajudicial al consumidor transfronterizo europeo = Extrajudicial assistance of the European cross-border consumer