El comercio electrónico (e-commerce): una posible ventana de oportunidad para las firmas en los países en vías de desarrollo

This article aims to show how electronic commerce (e-commerce) can be a window of opportunity that can be exploited by firms in less developed countries. A feature of globalization is that not only the processes of production, distribution and consumption tend to be global but also the ways in which they carry out these processes follow the parameters set by the technological revolution of ICT (Perez, 2004). In regions such as Latin America and Africa, ecommerce is beginning to be exploited, so it offers a potential that could contribute to the economic development of these countries. In the first section, the introduction is presented; in the second section, the methodology used in the analysis of e-commerce is exposed; In the third section, the results are presented; The fourth section is a brief discussion and, finally, some conclusions are issued.