English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Th is study examines the impact of social media activism in the form of a boycott case through the analysis of online and mass media news articles. Th e article reviews a confl ict between a supermarket chain and its Estonian customers in April 2010, and focuses on defi nition hegemony (the process by which the crisis is defi ned), the reaction of journalists and consumers to the case, and its impact on a company’s crisis communication. It examines the role of social media in formenting a crisis and keeping it active. Th e analysis of social media and mass media texts, as well as press releases, suggest that citizens have power over corporations because of their ability to raise questions, be critical of company behavior, and in defi ning the crisis narrative. Th e fi ndings indicate that who is able to defi ne the crisis can signifi cantly aff ect its course.

Who defines the narrative of a crisis? The case of an Estonian online boycott campaign against an international supermarket chain