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Financial management is one of the key management points of a business regarding its strategy if it is sustainable and position itself in the market that is increasingly competitive. In this way the article aims to know the perception of micro and small entrepreneurs in relation to the financial and administrative management of the business in the city of Cachoeira (BA). This project is based on an exploratory research using bibliographical data and a quantitative descriptive analysis with questionnaire application in interview format as a way of identifying and characterizing local entrepreneurs. The statistical data used were based on 35 projects of local enterprises, identifying that there is a great need of entrepreneurs to seek knowledge so that it is maintained and grow in the market, especially in the financial management area of the company, that even though they understand that their financial is important do not give the importance they should give.

GESTÃO FINANCEIRA E SUA IMPORTÂNCIA NO CRESCIMENTO DAS MPE’S DA CIDADE DE CACHOEIRA - BA