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An anniversary indicates the power of the journalistic field to build social memory, participating on the disputes that define what must be reminded and the ways to operate this remembrance. On the planed routines of cultural journalism, anniversaries are resources to update and reinsert themes, characters and products in the economy of what is being offered in terms of cultural goods. This paper discusses how Zero Hora’s supplement Cultura, between 2006 and 2009, used anniversaries and how the selection of a great part of the cyclical events has been structured as a narrative of what must be reminded about the city. It is based on obtained data from the content analysis of 1.413 texts in 208 editions. From this total, a series of cover themes were selected and analyzed for discussion. The presentification of the past indicates three movements of the city projection: the personalized spatialization, the material spatiality and the immaterial spatiality.

A projeção da cidade nas efemérides jornalísticas: estudo do suplemento Cultura de Zero Hora (2006-2009)