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Print media coverage of land and forest fire control (karhutla) in the Daily Sumatera Ekspres, Sriwijaya Post and Koran Sindo discuss the reality that has been constructed in accordance with their interests. The three newspapers have their own news composition in discussing and constructing the reality of the forest fire control policy in South Sumatra. The difference arises in relation to business interests and political interests, these two interests are unable to avoid the three newspapers from partiality. The era of media capitalism makes mass media products, including news become commodities. This means that the discourse produced by the media is no longer focused on the interests of the audience as consumers, but discourse is directed at attracting market attention and obtaining economic benefits. Media idealism is increasingly eroded by the influence of the penetration of the ideology of capitalism. The ideology displayed by the mass media has an important influence in building views for certain goals to be achieved in its reporting. Kata Kunci: Ideology, capitalism, media political economy. Attention to the events of forest and land fires (karhutla) indeed continues to increase, various actions have been taken to avoid, reduce or suppress the impacts of unwanted forest and land fires, but the haze pollution disaster is still occur again at different levels in the same location every year in Southeast Asia; the highest level occurred in August-October 2002 since the 1997 fire. But a similar case, a more devastating forest fire and haze disaster occurred in August-December 2015, especially in South Sumatra, Riau, Jambi, West Kalimantan, Central Kalimantan, and South Kalimantan. In order to anticipate the recurrence of the 2015 forest and land disaster, the Government of South Sumatra Province for the support of the Central Government and cooperation with a network of stakeholders in South Sumatra, has prepared policies and strategic steps to anticipate the recurrence of the karhutla disaster since January 2016. These various strategic steps has been socialized to the Regency / City Governments in South Sumatra, all elements of society, including mass media operating in South Sumatra. In the context of the research, the researchers noted the policy and strategic steps anticipated that had been taken by the Government of the Province of South Sumatra to anticipate the recurrence of the karhutla disaster in 2016, through newspaper reporting as the object of research, as in Table 1.1. as follows: Table 1.1. Strategic Policies and Steps to Anticipate *Fakultas Ilmi Sosial dan Politik Universitas Baturaja, email: hefanila@yahoo.co.id. NURANI, VOL. 19, NO. 1, JUNI 2019: 147 160 148 South Sumatra Provincial Government in 2016 Forestry Control No. Anticipation Policy (Strategic Steps) Remarks 1. The Establishment of the South Sumatra Forestry Task Force Led by the Gapo 044 Team consists of TNI, Polri, BPBD, Dishut, Team Manggala Agni, Damkar, Regional Government 2. Establishment of a Hotspot and Point Field Monitoring and Checking Team Fire (Ground check hotspot and fire spot) BMKG and BPBD 3. Formation of Fire Fighting Team (RPK) Small Field Team consisting of elements of the TNI, Police and local SKPD 4. Establishment of Committee Green Growth South Sumatra International prevention Sumatra of support forest campaign fires in for South 5 . Validation and Dissemination Regional Regulation (Perda) No. Sumsel 6 of 2016 concerning the Provincial Forestry Control and South Sumatera DPRD, Related SKPD and South Sumatra Regency / City Government 6. Issuance of Circular Letter of the Governor of South Sumatra No. 660/ 1697 / SKG / 2016 dated June 6, 2016 Regarding 2016 Forestry Prevention and Prevention Preparedness to all SKPD, Kodam, Polda, District / City 7. Sumsel Health Office Circular on Steps to Prevent and Control Bad Impacts of Haze due to Forestry to the Office Health District / City in South Sumatra 8. Declaring the Motto of Smoke-free South Sumatra collaboration Provincial Government, District / City, TNI, Police, Corporate Affairs, South Sumatra Civil Society Coalition 9. Signing of the MoU between Sinarmas Forestry Partners (PT SBA, PT BAP, PT MBH) Working Areas Kab. OIC related to Forestry Prevention Efforts in Production Forest and Protected Forest Areas with OKI Regency / Related SKPD, Kodim, Polres 10. Conduct Weather Monitoring by using Automatic Weather Station at 16 Fire Points in Kab. OKI The assistance of Mitra Sinarmas Forestry (PT SBA, PT BAP, PT MBH) collaborates with BPPT. 11. Establishment of the Fire Prosperous Care Village (DMPA) and Recruitment of the Community of Fire Care (MPA) CSR of Mitra Sinarmas Forestry (PT SBA, PT BAP, PT MBH). 12. Establishment of Fire Care Farmers Group (KTPA) OKI Regency Formed by PT. Sampoerna Agro is supported by the South Sumatera Police Chief 13. Regional Construction of the Karhutla Monitoring and Control Post for the Musi Banyuasin (Muba) Formed Districtby BPBD Kab. Muba for Combined Team Command Post 14. Establishment of the Guardian Guidelines for Forest Control of Alert District of Muba Formed by BPBD, Dishut, Kodim and Polres Kab. Muba 15. Establishment and Inauguration of the Muba Tangguh Rapid Response Team BPBD Regency Government PRINT MEDIA ECONOMIC-POLITICAL ..., HENDRA ALFANI 149 (MBB) of the Muba 16. Imposing the Makmur Peduli Api (DMPA) Village Muba Regency Government 17. Application of the Planting Pattern 3 times a year Sumsel Agricultural Service 18. Water boombing for location that is difficult to reach by land 19. Giving extra motivation to the Team of the North Sumatra Karhutla Task Force by the Governor BPBD, Gapo Korem 044, South Sumatra Forestry Service 20. Socialization and Supervision and Simulation of the Forest Fire Prevention of North Sumatra and South Sumatra Regency Government / City 21. Operationalization The Artificial Rain / Modification Technique (TMC) program South Sumatra BPBD, for hotspot blackouts 22. Launches the Precise Prevention and Extinguishing of Karhutla called Bios 44 (Micro-organism fused) and Nusantara Gapo 44 (foam foam technology) Made by North Sumatra Karhutla Task Force from Korem 044 / Gapo 23. Operationalization of Fix Wing Drones Cruising Power 100 Km to monitor hotspots and fire spot inforest and land LAPAN and Forest Service South Sumatra 24. Launched a 200 thousand ha Peatland Restoration Program in Kab. Muba and OIC Sumsel Peat Restoration Agency 25. Drilling at Area Development Peatland Restoration Agency Peat 26. Moratorium Enforcement Opening and Burning Land South Sumatra Forestry Office 27. Special Task Force Team Hazard Mitigation Karhutla PT. Musi Hutan Persada (MHP) and Kepkab. Ogan Komering Ulu Timur (OKUT), supported by Kodim, OKUT Polres. 28 Preparation of 15 Dots of Water Dam with a Capacity of 50-200 liters and Making 60 Command Posts Monitoring 10-15 Personnel per Post PT. Musi Hutan Persada (MHP) and Regency Government. Ogan Komering Ulu Timur (OKUT), supported by Kodim, OKUT Police 29. Prevention Socialization pens Fields without Burning District Government. Musirawas Source: Extracted from selected news in theDaily Sumatera Ekspres, Sriwijaya Post and Sindo Sumsel Newspaper Edition August-December 2016. In the data Table 1.1. above, the policy and strategic steps to anticipate karhutla disaster prepared by the Government of South Sumatra Province, show that the potential for the recurrence of the karhutla disaster in 2016 is still very high. The potential threat can be seen from the monitoring of satellites that have detected(hotspotshotspots / fire spot) in South Sumatra, and even forest and land areas have started to burn even though the distribution of smoke has not been monitored. Update data on distribution hotspot from the National Aeronautics and Space Agency (LAPAN) dated August 6, 2016 issued by the Forestry Monitoring Unit of the Forestry Control Unit of the South Sumatra Province Forestry Monitoring Unit, said that there were 18 hotspots in the South Sumatra region. From these data NURANI, VOL. 19, NO. 1, JUNI 2019: 147 160 150 the potential for forest and land fires in 2016 is still very high. The distribution of 18 hotspots is in six districts as follows: Musi Banyuasin (2), Empat Lawang (2), Musi Rawas (2), PALI (3), OKU Selatan (4) and Ogan Komering Ulu (5), a total of 18 points . Based on the description of the karhutla conditions and potential in South Sumatra, encouraging researchers to look critically at dismantling the ideology of the daily newspaper Sumatra Ekspres, Sriwijaya Post and Sindo Sumsel newspaper which became the object of research in reporting karhutla control policies. Considering the coverage of the karhutla control policy is the implementation of the strategic functions of the three newspapers, namely providing information to the public while carrying out social controls to the Government of the Province of South Sumatra, in relation to the implementation of the karhutla control policy. In this regard, in a critical perspective, researchers suspect that the news about forest fire control policies in the three newspapers produced by journalists and media institutions uses considerations based on economic interests and certain political interests. Political economic interests can also be directed at economic profit orientation (securing a turnover of income that relies on advertisers) and power orientation, in terms of securing themselves from the pressure of the authorities and power. All of that was done, of course, with the aim of securing the ideology that it fought for. On the one hand, newspapers in South Sumatra seem to try to put themselves in a safe position, both in the constellation of economic interests (capital owners) and on the other hand, also securing themselves from the pressure of power in the name of political interests. In that situation, the three newspapers that were the object of research produced news about the policy of co

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