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Based on both primary and secondary research in our article we examined the brand elements of the main baths of the Northern- Plain Region (Szolnok Liget Thermal and Experience Bath, Nyiregyhaza Aquarius Experience Bath, a Hajduszoboszlo Hungarospa Plc. and the Debrecen Aquaticum Mediterranean Experience bath ) and the Mid-Transdanubian Region (Komarom Medical bath, Agard Thermal and Medical Bath, Papa Castle Garden Bath) and worked out their brand systems. We also examined and analysed the possibilities and process of branding. According to their brand elements we established three categories for the baths: Established brands, Developing brands and Brandable baths.

Branding potential of spas in the Northern Plain and the Mid-Transdanubian Regions