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This paper examines the effect of face-to-face versus electronic mode of communication on effective decision-making when moderated by the individualism and collectivism. Hypotheses that collectivists use face-to-face mode of communication and individualists use electronic mail mode of communication to make effective decisions were tested on managers from two countries (Mexico and United States).

The Moderating Effect Of Culture On Full Versus Partial Mode Of Communication On Managerial Decision-Making