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The exterior design of a vehicle is an important subjective factor in customer purchase decisions today, and it is critical that designs match customer lifestyles. This paper introduces A-VEDAM (Amasakalab's Vehicle Exterior design Approach Model), a model for approaching exterior design in a way that harmonizes the external form (profile) and color of the vehicle to meet the demands of the coming years. The development of the A-VEDAM focuses on the fact that more young women are getting driver's licenses and purchasing cars. In order to target these women customers (1) the importance of the profiles and colors that young women prefer are assessed through crowd watching and interviews, and (2) collage boards are created to express the different lifestyles of young women. In order to translate this knowledge into specific exterior design choices, (3) both profile and color designs are analyzed to quantify the preferences (values) of women customers, and (4) 3D-CAD is used to actually create the exterior designs.

The A-VEDAM Model For Approaching Vehicle Exterior Design