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In this paper, the authors propose the product planning business model A-POST, which captures the customers tastes exactly and reflects them in the styling design of a product. Specifically, the authors have created a new product design concept using the text mining method which analyzes customers opinions in a language state. As an example of the application of this research, the authors applied this method to the product design process of a new scooter and obtained the results shown.

Proposal And Validity Of The Product Planning Business Model A-POST ? The Application Of The Text Mining Method To Scooter Exterior Design