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In 2009, Mexican President Felipe Calderon announced his commitment to the world to reduce 50% of greenhouse gas emissions by the year 2050. As a strategy he set a goal of 35% of electricity generation from clean energy by the year 2024. On September 29, 2010, the President shared his concern about the paradox he observed in Mexican businessmen when he participated in the Energy Efficiency and Access Forum convened by the Mexican Ministry of Energy (SENER) where experts from 40 countries were present. On one hand entrepreneurs want to receive financial support for all areas damaged by natural disasters (hurricanes) caused by climate change, and on the other hand they criticize the commitments on behalf of Mexico to reduce greenhouse gas emissions by the year 2050, arguing that they need to continue emitting carbon dioxide in order for its industries to continue earning money. Annoyed about this paradox, the President asks himself, “Would wind energy be an economically viable solution to meet the environmental commitments of Mexico with the world without negatively affecting the financial statements of private companies so that they remain profitable and continue generating jobs?” Is there a solution to the dilemma: profit vs. clean energy?

The Old Wind Still Blows. Wind Energy: Solution To The Paradox Of The Entrepreneur?