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Under the auspices of the Center for Business Research and Development (CBRD) at the American University of Armenia, and with contributions from assistants: Lusine Poghosyan; Armen Ginosyan; Christina Dombayan; and David Janibekyan, the authors of this article consider the issue of consumer attitudes in Armenia with respect to second-hand clothing. Results of an informal public poll in Yerevan, the country’s capital, and a rendering of an historical perspective on Armenia’s economy provide a backdrop for discourse on what appears to be a slight shift of consumer attitude away from a relatively negative bias against the purchase of second-hand clothing when compared to that evidenced broadly in the United States.

Cross-Cultural Consumer Attitudes: A Case Of The Second-Hand Clothing Market In Armenia