English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Plus monthly

Global: Zendy Tools annual

Global: Zendy Tools monthly

Global: Zendy Free Plan

Through the collaborative efforts of an undergraduate student and a professor of marketing, this paper focuses on a case study and corresponding teaching notes developed as a final component of an independent study in service marketing. The case utilizes the hospitality industry as the template for analysis of the appropriateness of marketing strategies in a growth industry with a corresponding high level of embedded competition. The paper demonstrates how the professor utilized the development of the case study as a pedagogical methodology to provide the independent study student with a transition to the higher levels of a learning taxonomy while simultaneously developing a comprehensive evaluation instrument to foster a higher level of learning for students enrolled in the introductory undergraduate marketing course.

An Investigation Of Strategic Decision Making In Service Marketing Through Case Study Development And Analysis