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The present study investigates whether pre-business students, after having completed a traditional in class freshmen introduction to global business course, express a difference in preference for such a course to be delivered online versus classroom or no preference at all. The study further explores whether four variables: 1) number of units of college credit completed, 2) anticipated grade in the class, 3) gender, and 4) age are related to students’ preference for mode of instruction.

Exploring Differences In Preference For On-Line Versus Traditional Classroom Delivery Of A Freshmen Introduction To Global Business Course