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Nowadays, Higher Education is bearing significant alters. These alters are in replying to diversity factors; the expansion of information and communication technologies, globalization, internationalization and regionalization, progress network society, developing information society, socio-cultural orientations and demographical orientations. The marketization in higher education leads to change the roles of Governments. 'Marketization' in universities and colleges is a famous feature of the current wave of answerability. On the other hand, since there has been massive growth in the number of universities during the past decades, under the precedent of an increasing number of universities and shortage of education source, universities have to consider economic aim into their purpose to achieve profits through exposure social services. As a result, encountering the high competitive condition of students' recruitment, all universities have to void with conservative management practice and sub it by applying implications of business operations to attain the perdurable development and permanence. The main reason of this study is to introduce the Key Performance Indicators (KPI) measurement in higher education institution and determining their importance based on the opinion and experience of previous researchers. Furthermore, this study suggests a methodology to determine the weight and amount of significance of each measurer by using Analytic Hierarchy Process (AHP) technique which is one of the techniques in Multi-Criteria Decision Making (MCDM). The AHP, as a reparative method, supposes full aggregation among criteria and expands a linear increasable model. The weights and scores are achieved mainly by pair wise comparisons among all options.

Marketization of Higher Education Institute; Identifying a Set of Performance Measurements Based on Analytic Hierarchy Process