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Based on the propagation mechanism of the rumor control, this study proposes a mode of propagation found on the information content to describe the dissemination of two opposite rumors on the same subject among crowds and sets up public opinion control model on the basis of this mode. Two opposite rumors on the same subject in our mode of propagation can respectively represent rumor and truth, so we investigate their interactions during the dissemination among crowd and simulate it in the connecting multi-small-world-network. Finally, by adjusting the factors which can affect the control effect of the model, we propose a corresponding rumor immunization strategy. Based on that, we conduct the analogy analysis of interactions of many opposite rumors on the same subject when they spread among crowds.

The Public Opinion Control Model Based on the Connecting Multi-Small-World-Network