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Advertisement as a bridge between advertisers and consumers has more and more obvious impact on people's daily life and how to better create advertisement has become the focus of attention with the increase of economic globalization degree. Guided by appraisal theory, this study contrastively analyzes distribution characteristics of appraisal resources in Chinese and English food advertising from a lexical perspective, especially the wording feature of attitudinal resources and its distribution rule, aiming to enlighten translation and creation of Chinese and English food advertising.

Comparison of Appraisal Resources in Translating and Creating Chinese and English Food Advertising