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The packaging design of sweets is an important factor influencing the sales of this kind of food. Through the semantic analysis on the color of packaging, the influence of the packaging color of the candies which are sold in market is analyzed in the study. The analysis result indicates that the packaging color of the candies has the function of semantic transmission; it has an important significance which shall not be ignored in the sales of candies.

The Functions of Semantic Analysis on Color in Sweets Packaging Design