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When religious organizations of all types mobilized relief efforts in the wake of the 17 January 1995 Great Hanshin/Awaji earthquake in western Japan, their contributions failed to translate into favorable media coverage. By contrast, religious aid responses after the 11 March 2011 Great East Japan earthquake disasters attracted a largely positive mainstream media response. This article surveys Japan’s major daily newspapers, popular books, academic reports, and other published treatments of religious responses to these two major disasters to assess a shift in recent post-disaster “religion” media narration. It suggests reasons for a change in tone from skepticism to support and points to questions about an evolving selection process that determines which religious actors fit and which are left out of a burgeoning post-2011 media picture.

Hard Lessons Learned: Tracking Changes in Media Presentations of Religion and Religious Aid Mobilization after the 1995 and 2011 Disasters in Japan