Job Satisfaction among Women Weavers in Kerala: A Grounded Theory Approach

Weaving is a part of the rich heritage of India. Weaving is a profession that is taken up by women as their livelihood in many parts of the country. This study applies grounded theory on the social phenomenon of job satisfaction among the women weavers of three old and popular weavers’ villages in Kerala. The aim was to explore and analyze the job satisfaction among the rural women and the components which positively affect the overall wellbeing of these women artisans. The study applied grounded theory method of data collection and analysis on the job satisfaction among the women weavers in Kerala. The favorable family and work environment were the core categories for analyzing the job satisfaction. The associated properties include wellbeing of children and other members in the family, efficiency in managing household activities and support from elders, the traditional nature, training, welfare scheme and flexible work option. According to the need of the grounded theory, a particular social process was chosen for analysis and data was collected according to the emerging interpretations. The above study shows that job satisfaction for rural women can be achieved only if she experiences a good family wellbeing. The women weavers of Kerala were enjoying this favorable family and work environment being a weaver as they are able to efficiently manage their work and house hold duties. The weaving profession is a blessing for the rural women with basic education to work and earn without compromising their home responsibility.