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Of late both Retail and Logistics sectors have been witnessing organized players getting into the sector primarily influenced by the potential growth in business which is witnessing double digit growth. For retail and etail operation, Logistics is the core function which influences the way the business operates in this sector. More growth in business in the retail or etail sector involve more and more of Logistics operation which inturn affects the environment adversely due to Green House Gas(GHG) emissions. While the organized players are more concerned about the effectiveness and the commercial viability of the Logistics operation, they tend to ignore the adverse effects of Logistics operation on the environment. The contribution of Logistics Operation towards Green House Gas(GHG) emission is about 13 % and the Indian Government is committed to reduce the GHG emissions. Thus, it is imperative for the Organized Retail/Etail players to render the Logistics operation Greener and Sustainable. Organised retail sector need to adopt Green Logistics and this study aims to identify the most significant drivers which influence the quicker and complete adoption of Green Logistics by the Organized Retail players in Bengaluru. People responsible for the logistics operation in the retail organization opines that Government regulation and Cost of Green Logistics options are the prime drivers that would influence adoption of Green Logistics faster.

Key drivers for Adoption of Green Logistics by Organized Retail Sector in Bengaluru