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The study is on marketing cost, marketing margin and price spread in each channel of distribution of Sorghum in Kurnool district of Andhra Pradesh. The study was carried out in both conventional and functional analyses were employed to analyze the data and to arrive at valid conclusions. the data was collected using well structured questionnaire from three different marketing channels. Channel I: Producer → Consumer Channel II: Producer→ Village merchant/Retailer→ Consumer Channel III: Producer→ Commission agent → Wholesaler → Consumer Finally the data is analyzed using a tabulation method along with a statistical tool.

indian journal of pure and applied biosciences

An Economic Analysis of Sorghum to Estimate Marketing Channels, Marketing Cost, Marketing Margin and Price Spread in Each Channel of Distribution in Kurnool District of Andhra Pradesh