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This article examines the classical complex social programmes, the methodology for their development and their key features. An analysis of the social regulation system is also included. Furthermore, it examines in detail the mechanism of developing an active targeted social programme, as well as the components of the mechanism for launching the latter. In addition, a description of a system of criteria for the efficiency of the social activity is provided.

THE ACTIVE MODEL OF A SOCIAL PROGRAMME AND ITS STRATEGIC ADVANTAGE