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The article is devoted to the actual problem of development in the professional tourist education. The tourist education in contemporary Russia is reflecting the process of formation the tourism as a new cultural phenomenon and business industry. The Russian contemporary tourism service market demands the new approach for the tourist education, in which process of the specialist learning in tourism must comply with the requirements of service technology about tourists and excursionists. Now the tourist education of guides is newly subject to matter in the education science. Our article is focused on the issue of learning in disciplines about the culture of the region in the process of professional training in the sphere of tourism. We discussed the educational effectiveness of problem-oriented and project-based learning methods and the method of the project in the learning about the Culture of region tourist's disciplines. The essence of this method consists in the creation of the excursion project about several objects of interests in the cultural region. The plan of the project includes the stage of lections about objects of interesting with visits to the sights of the region: historical, ethnic and art museums, art galleries, religious centres and Christian Orthodox monasteries, libraries, zoos, natural parks, and reserves. Lectors from the university and members of those institutions work together and have a function of teaching and tutoring. After then there are some workshops on the objects of interesting, where students have researched a lot of interesting buildings, pictures, monuments, artefacts, shows, animals, trees and flowers, and the tourist reality is created from them. The last stage of the project contains the elaborating of new excursion: the writing the text of guidebook and the exhibition of photographs for the guidebook, and the recording the text of the audio guide. In the summary, we concluded that the problem-oriented and project-based learning methods and the method of the project are the most effective one for the learning of new generations of guides for the tourist industry.

THE PROJECTS METHOD IN THE CULTURE OF REGION DISCIPLINE IN THE TOURIST EDUCATION