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The purpose of this article is to identify which and how organizational innovation has been inserted in the practices of WalMart Brazil, from the development of practices and technologies aims at sustainable consumption (SC) patterns. According to this view, different actions and practices can exist for better business performance. With exploratory character and qualitative approach, the case study with the brand Hiper Bompreco, indicates that there are few innovations studied in the context, which differs in relation to the national actions, wich sustainable innovations can contribute with the company's strategy. Among the practices that have been identified, it is clear that innovations aiming the SC are developed in different business activities, which can suggest a more responsible performance in the company, as indicated by Silva, Correa and Gomez (2012). With this, one realizes that all management processes, in relation to organizational innovation, which can be viewed at the company (management of water, energy, waste and transport), only the transport management did not have some influence on brand analyzed. All others management forms are in the process of creating actions they can stimulate new organizational practices.

INOVAÇÃO ORGANIZACIONAL PARA O CONSUMO SUSTENTÁVEL: A INSERÇÃO DE NOVAS PRÁTICAS E TECNOLOGIAS NOS NEGÓCIOS DO WALMART BRASIL