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Based on the amount of readers’ reading and clicks, the power of article creation of We Media has shifted significantly from author to reader, the market mechanism formed by the readers’ preferences bite the author’s creation space. Taking Yu Hua’s To Live  as an example to analyze We-Media writings, it can be found that the confidence of the novel text and Yu Hua’s image have been obviously misplaced, and the space of creation and communication has been reversed. In the form of quotations for the public through consumption experience, the original text is cut and stitched together to becomes the chicken soup for the soul in the late night, and Yu Hua is portrayed as a “punster”. It is undeniable that the communication of works by We Media has the advantages that traditional media cannot reach. The techniques and social relations that We Media communication relies on are worthy of the development of traditional media.

Reverse Bite and Dislocation: A Study on the Communication of Yu Hua's To Live by We Media