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espanolEste trabajo analiza la hegemonia discursiva del campo tipografico desde una perspectiva de genero, y su incidencia en el diseno de revistas de moda. Se parte del supuesto que afirma que las practicas del diseno tipografico son espacios de construccion, reproduccion y articulacion de sentidos sobre las relaciones de genero. De modo general, surge el interrogante sobre como se configuran las lecturas preferentes de una tipografia, que hace que se la caracterice como femenina, masculina y/o neutra. Desde este enfoque, se retoman las criticas feministas a la produccion discursiva del diseno moderno, centrado en la funcionalidad y la neutralidad, con el objetivo de visibilizar las marcas de genero existentes en el diseno, seleccion y clasificacion de familias tipograficas para revistas de moda. EnglishThis paper analyzes the discursive hegemony of the typographic field from a gender perspective, and its incidence in the design of fashion magazines. It is based on the assumption that typographic design practices are spaces for construction, reproduction and articulation of meanings about gender relations. In general, the question arises about how the preferred readings of a typeface are configured, what makes it characterize as feminine, masculine and / or neutral. From this perspective, feminist critiques of modern design discursive, focusing on functionality and neutrality, are use in order to make visible the existing gender marcs in the design, selection and classification of typographic families for fashion magazines.

Marcas de género en el diseño tipográfico de revistas de moda