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espanolEn los ultimos anos se ha instalado un recurso conceptual en virtud de la dialectica concentrica de proyectos y desarrollos de corte ficcional, bajo la premisa de generar un fluido feedback entre el circuito ejecutivocreativo, mediante el sistema catalizador del High Concept. El ensayo ahonda los esquemas de fuentes de informacion paradigmaticas que resultan operativas para este sistema emergente, que ya cuenta con pautas concretas y resultados satisfactorios para ambas partes en el marco de la comercializacion y desarrollo de ideas con potencial filmico. EnglishOver the past years a conceptual resource on the advantages of dialetics concentric of projects and developments of a partial cut, under the premise of generating a fluid feedback between the executivecreative circle, through the catalizing system of High Concept has been install. The essay deepens inside source’s diagrams of paradigmatic information, that results effective for this system which already counts with specific rules and satifactory results for boths parts in the frame of commercialization and development of ideas with potencial filming. portuguesNos ultimos anos se ha instalado um recurso conceptual na dialetica concentrica de projetos e realizacoes de carater ficcional, sobre a premissa de gerar um fluido feedback entre o circuito executivo-criativo, mediante o sistema catalizador do High Concept. O ensaio profundiza os esquemas de fontes de informacao paradigmaticas, que resultam operativas para este sistema emergente, que conta com pautas concretas e resultados satisfatorios para ambas partes, no marco da comercializacao e o desenvolvimento de ideias com potencial filmico.

High Concept en el escenario del Pitch: Herramientas de seducción en el mercado de proyectos fílmicos